1 December

How to create a high-impact marketing plan on a limited budget

Have you decided to launch a new product or service but you have a very limited budget? Whatever the reason is, sometimes launching a new product needs to be done on a shoestring budget. But this doesn’t mean you can’t create a little buzz in the market.

In this post I will show you a Low-Cost Marketing Plan to launch products or services successfully in a competitive environment. Continue reading

Posted in Marketing Strategies | Tagged , , , , | Leave a comment
28 November

How to successfully launch a new product or service in 6 steps

To market a new product is never an easy task but at the same time it is critical for any new company. The success of a product launch could determine your company’s survival.

So in this post I will give you a framework to launch products that has worked for me, which is based in 6 simple steps: Continue reading

Posted in Marketing Strategies | Tagged , , , , | Leave a comment
9 November

How to do Local Search Marketing For Small Businesses:

Local SEOOptimizing for local search is a vital marketing function for any business; especially for service businesses and small firms that rely on geotargeted customers.

Probably some of you are wondering if it is really worth it to invest time and energy into optimizing your online presence for Local Searches. To dissolve any doubt, here you have someone figures: Continue reading

Posted in Link building, Local SEO, SEO, Social Media | Tagged , , | Leave a comment
3 November

How to calculate the Social Media ROI

Social Media ROIIn this post I will show you how to calculate the ROI of your social media activities. It is important to clarify that we can only estimate the social media return and ROI, as in most areas of marketing, exact numbers are not possible.

The problem that Brands are facing right now with social media is how to calculate its value. Everyone knows there is value to be had, but measuring it is proving to be tricky. What are the value of likes, comments, retweets, etc.? So then how do you justify digital marketing spends in social media? Continue reading

Posted in Social Media | Tagged , , , | Comments Off
1 November

Social Media Measurement Model

Social Media Measurement ModelAs social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences.

Once brands are more comfortable and confident with social media, the next step is to develop a strategy to measure the performance of their activity. Continue reading

Posted in Social Media | Tagged , , , | Leave a comment